Customer Opt-Out and Unsubscribe
Every reminder email includes an unsubscribe link that allows customers to stop receiving future communications via a simple opt-out page. Once a customer opts out, an internal flag is added to their record to skip all future reminders across every track and quote without deleting their existing data. This process is essential for building customer trust and maintaining legal compliance regarding digital communications. If a customer previously opted out but wishes to receive reminders again, they must contact you directly so the opt-out flag can be manually managed from the backend.
How Opt-Out Works
Every reminder email sent to a customer includes an unsubscribe link at the bottom. When a customer clicks this link, they are taken to a simple opt-out page where they can confirm they no longer wish to receive reminder emails.
What Happens When a Customer Opts Out
- An opt-out flag is stored on their customer record.
- All future reminders for that customer are skipped — across all tracks and all quotes.
- Their existing quotes are not deleted or modified — only the reminder emails stop.
Providing a clear opt-out option is both good practice and may be legally required depending on your customers' location. It builds trust with your customers and ensures you are only communicating with people who want to hear from you.
Can a Customer Re-Subscribe?
If a customer opts out and later wants to receive reminders again, they would need to contact you directly. The opt-out flag can be managed from the backend if needed.